John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who established the psychological school of behaviorism, after doing research on animal behavior. He also conducted the controversial "Little Albert" experiment. Later he went on from psychology to become a popular author on child-rearing, and an acclaimed contributor to the advertising industry.
http://en.wikipedia.org/wiki/John_B._Watson
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